A marketing revolution: influencers and creators

How creators have transformed content distribution

As a content creator, you need to become a social media guru, as it’s the cheapest way to attract new followers and make more money. If you are looking to grow your platform, engage with your followers, and monetize your efforts, then you need to read this guide with ideas to keep your account on top of its game.

From polished to authentic content that everybody shares

It is undeniable that the audience’s preferences have undergone a big shift. In traditional marketing campaigns, the phenomenon of virality was determined purely by chance. When it comes to creator-led campaigns, this model has transformed virality into a deliberate strategy. How? Creators understand their platforms and audiences and therefore they are the “trendsetters,” rather than “trend-followers.” Their content is a direct reflection of their fan's preferences and therefore, it is more personal, relatable, and consequently shareable. Creators don’t focus on polished, high-budget productions, but on authentic and even imperfect content. Unlike top-down marketing campaigns that are unsegmented, broad, and one-way, creator-led campaigns master the segmentation art and count with the social community strength generated by the interaction between brand and consumer.

Empowering creators: a new economy

Unlike traditional 9-to-5 roles, creators now control their schedules, partnerships, and direct messaging. At Model Traffic we specialize in helping creators surf this shift. We are experts in creator-led marketing, so we know how to turn broad campaigns into hyper-segmented ones that ensure that every dollar spent will reach and engage the right community. When creators come to us, they are ready to enlarge their follower mass. Our mission is simple: new people discover your brand and become loyal subscribers.

Wrapping up

In this new creator economy, the rules of old-school marketing have changed, placing authenticity, relatability, and connection at the forefront. Although traditional marketing campaigns still have their place, it is clear that creator-led tactics are the future. Brands are moving to build deeper and more meaningful relationships with their target audiences through content creators and influencers who are now their own bosses.