Case Study
Transforming traffic into profit
How Model Traffic elevated Add Axtra’s success
ROI
+22%Cost per free subscriber
~$1.02Total Scaled Monthly Spend
+$23kAbout
The talent specialists
Add Axtra is a result-oriented Dutch agency that operates internationally. They manage talent accounts predominantly from South America and focus on helping creators evolve into business owners. How do they do it? By growing their online presence through a combination of content management and optimization, to bringing in and monetizing quality social media traffic. These guys know their way around the game, proof of this is that 2 of their talents rank in the top 1% of OnlyFans.
Challenges
A quest for expanding reach and subscribers
Even the most experienced and knowledgeable agencies face the challenge of finding reliable and high-quality traffic sources. This is because their products and services can be pretty specific in the online landscape. Add Axtra was no exception. On top of that, some of their creators experimented with bots to drive more traffic to their accounts, which proved to be more of a complication than a solution. Recognizing the need for a more reliable plan, Add Axtra set their eyes on us to help them get a stable source of traffic with properly engaged leads, that would translate into even more profits.
“Model Traffic was a pretty cool find. They are easy to work with, and really help to grow the accounts, which helps keep the creators happy too”
—Arturo, Add Axtra Account Manager
The Solution
Our mission: scaling up performance through quality traffic
And that’s exactly what happened! When Add Axtra knocked on our (virtual) door, we knew by heart what needed to be done, so we placed a simple yet powerful strategy into action: to scale up their accounts immediately. In April, we started managing 2 accounts but gradually increased our reach to a total of 15, by September. We implemented specific marketing strategies in each of them that focused directly on engaged fans who were more receptive and ready to pay.
The Result
See how numbers prove us right
Our cooperation began in February and in only 8 months we reduced their CPfS to half: from $2.04 to $1.02! The ad spend grew from $386.24 in February to $22,948.11 in September, reflecting a 59x increase over 8 months. These steps skyrocketed their subscribers’ number: from 189 in February to 22,432 in September, representing a 118x increase! By simply checking these numbers, we are safe to conclude that they found what they were looking for!
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